Apps that track events in Jamaica seem to be quite
popular with App developers. Developers Vilakis Innovations are no exception
and have become the latest set of developers to throw their hat into the Events
listing App ring.
Their App, DN
(Digital Noticeboard), which was launched on Tuesday July 5th
2016, makes events information available in one single online source as
reported in the article “And
now...the party App”, published Tuesday, July 26, 2016, The Jamaica Observer.
The Digital
Noticeboard App, which is available on both Google Play Store and the Apple
iTunes Store, allows promoters to advertise events and promotions directly to
people who have the App installed in their smartphone.
Users of the recently launched App login using their
Twitter or Facebook accounts. Then they can also use DM (Direct Messaging
Feature) built into the App to send emergency notifications, making the DN
App a Mobile Social Network as well.
They can also browse the directory listings for the
following:
1. Business
Events
2. Social
Events
3. Dining
4. Leisure
& Attractions
5. Theatrical
and Cultural Events
6. Sporting
Events and Accommodations
For now, it's free for promoters to list on the App;
there's a US$1 to US$2 listing per event fee coming in the future. Also, the DN
App is currently listing university programmes and activities free.
This allows the developers to assist promoters on a
limited budget to promote their events as I'd pointed out in my Geezam blog article entitled “Social
Media Marketing - Advertising and Marketing in Ja on a Shoe-String”.
Their strategy seems to be working, as their
listings are scattered across the globe:
1. Jamaica
2. Barbados
3. New
York
4. England
If this all sound familiar, it should; there is
already another App, the E-Direct App that does the same thing as I'd reported
in my blog
article entitled “How
the JA$2 million E-Direct App is listing Business events, products and services
across Jamaica”.
So how does the Digital Noticeboard App distinguish
itself from the E-Direct App?
The
Digital Noticeboard - Locating the party next door just got easier
Well it does everything the E-Direct App does, only
a lot more professionally built with a smoother, more seamless interface that’s
better organized and pleasant to use!
The DN
App is similar to the E-Direct App in that promoter pay to advertise their
event:
1. Website
2. Event
Details
3. Location
They can attach promotional material in various
forms:
1. JPEG
Images of their event poster
2. YouTube
Video from their YouTube Channel promoting the event
3. Audio
File from their Soundcloud account promoting the event
Users can learn of ticket prices in advance and the
integration of Google maps means locating a part near to you is fairly easy.
The build in calendar feature also help promoters
see when other promoters are having their events. Thus they can change their
posting in real time and plan more effectively to avoid clashing with other
parties.
There is even something for the reluctant partygoer,
as the DN App also features Social Media connectivity to Facebook, Twitter and
WhatsApp as well as email and event chatrooms on these respective social media
platforms. The DN
App still lack numbers as it's still in its promotional phase.
However, I suspect a few well-placed ads in
traditional media as well as a few celebrities endorsing and promoting the App
as I've argued in my Geezam blog article
entitled “Why
App Developers, Celebrities and TV Ads increase App Downloads” would help
them gain ground quickly, as their App is well organized and defined.
Also the use of in-App purchases, such as tickets
via mobile money integration for some of these events as well as Google Adsense
advertising would also allow them to make residual revenue as their App gain
traction.
Let the battle of Events tracking Apps begin!
Here’s the link:
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