Jamaica's
political campaigning for the General Elections just took an interesting turn
for the Tech.
The
JLP (Jamaica Labour Party) has purchased the domain for a website that's has a
URL (Universal Resource Locator) that’s spells out Prime Minister Portia
Simpson Miller’s name as reported in the article “JLP’s
purchase of website in PM’s name upsets PNP”, published Tuesday, September
22, 2015, The Jamaica Gleaner.
The
Website, www.portiasimpsonmiller.com,
doesn’t sent you to the PNP (People's National
Party) website. Rather, it re-routes you to the JLP's website, which is very well
designed as shown below.
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As
expected, the PNP was pissed, to quote their press release: “The party views
the JLP's actions as immoral and unethical and reflective of a party that is
bankrupt of ideas that will use the immense popularity of the prime minister to
seek to shore up its flagging brand. Fresh on the heels of a dismal tour in the
United States, the Opposition Leader has now clearly resorted to ‘piggybacking’
on the internationally and locally reputable name of the party leader and prime
minister in order to get an audience”.
How the JLP is using
Domain Name Routing against the PNP – Al’s fair in Love, War and Politics
Alas,
this is totally legit; you can purchase domain name and use it to route traffic
to your website. In fact, when I post my blog articles on Twitter using the URL
shortener service bitly.com, that's basically what I'm doing.
It
drives huge amount of traffic to my blog and in turn makes me more revenue from
advertising. Best of all, I can customize the name of my bitly.com URL and even
place it in the Newspaper, driving even more traffic to my blog article as
suggested in my MICO Wars
blog article entitled “How
Jamaicans can make Money from Referral Websites”.
It’s
also a great way to get revenge against the PNP, after they had purchase the
domain name www.frompovertytoprosperity.com,
which also re-routes the website as reported in the article “Tit
for tat: JLP says PNP started it”, published Tuesday, September 22, 2015, The Jamaica Observer.
However,
instead of rerouting to the PNP’s website, it reroutes to a picture of Minister
of Youth and Culture Lisa Hanna and Minister of Finance Dr. Peter Phillips
apparently on stage chilin’ during a Q&A.
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The
JLP is campaigning under the slogan “Poverty to Prosperity”, the theme from
Opposition leader Andrew Holness tour of Jamaica to spread his political
party's message. It's a rehash of former JLP Leader Bruce Golding's campaign
slogan and may not really bring the PNP much luck.
Apps and Crowdfunding in
General Election Campaigns – Best way to win over smartphone totin’ voters
Still,
this technology spin makes the Political race a mite bit more interesting, as
all's fair in love and war.
Prime
Minister Portia Simpson Miller and Opposition Leader Andrew Holness need to
step up their campaigning game to reach the Smartphone totin’ generation of
Jamaicans and make some apps for their Political campaign so their party
supporters can support the campaign.
Also,
a Crowdfunding Campaign via Social Media as described in my MICO Wars blog article
entitled “How
Jamaicans can use Crowdfunding for their Projects in 30 Days” would also make it appeal to the younger
generation, whom they'll need to vote in what may be a very close December 2015
General Election.
Now would be a great time for me to seek out their political headquarters, which
are in close proximity to Swallowfield and offer them advertising on my blog, My Thoughts on Technology
and Jamaica as well as MICO
Wars: The Teacher Force Awakens blog!
Here’s
the link:
Jamaica
Labour Party’s Website
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