“I
hope you all had a happy and peaceful holiday season. Today, we’re thrilled to
share that WhatsApp has more than 700 million monthly active users.
Additionally, every day our users now send over 30 billion messages. As humbled
and excited as we are by these numbers and our continued growth, we’re even
more excited to keep building a great product in 2015. Most of all, we’re
grateful that so many of you are using WhatsApp to stay in touch with your
friends and family, business colleagues and classmates. We promise to continue
working hard to make WhatsApp even better”
WhatsApp CEO Jan Koum post in a Facebook
post reflecting on their achievement of 700 million monthly active users
They’ve
hit 700 million active users per month in the month of January2015 as announced
on Tuesday January 7th 2015 in the article “Facebook's
WhatsApp tallies 700M monthly active users”, published January 6, 2015 4:03
PM PST by Ian Sherr, CNET News.
 |
This
means that it has pretty much become the Mobile Social Network with the most active
users, surpassing even their older brother Instagram, who recently achieved
some 300 million monthly active users in December 2014 as reported in my blog article
entitled “Instagram's
300 Million Active Monthly Users – Teenagers and Millennials Selfie Trend
boosts Facebook's Advertising Revenue while Chasing Pinterest and Tumblr”.
That’s
basically 100 million new active users per month, as the Mobile Social Network
was at 600 million active users monthly in December 2014 as stated in the
article “WhatsApp's
Insane Growth Continues: 100 Million New Users in 4 Months”, published JAN.
6, 2015, 6:47 PM by EUGENE KIM, Business
Insider.
Take
a look at the graph below and stand in awe at their phenomenal growth from
October 2010, to January 2015!
 |
Facebook,
the parent company that purchase WhatsApp
CEO company for some US$19 billion in 2014 as stated in my blog article
entitled “Facebook
acquires WhatsApp for US$19 Billion - CEO Jan Koum Revelry will fade once faced
with BBM and Google+, Guardians of the Galaxy of Mobile Social Networks”, still
have more monthly active visitors, clocking some 1.3 billion active users
monthly.
WhatsApp CEO Jan Koum was philosophical in
his Facebook post on the significant milestone reached by his company as noted
in the article “WHATSAPP
MARCHES ON, HITS 700M MONTHLY USERS”, published January 7, 2015 By Trevor
Mogg, Digitaltrends.
He
knows that despite the milestone, WhatsApp
hasn’t reached a great distance and needs to keep growing into hard-to-reach
markets like China, Russia, North and South Korea and Japan in order to
maintain their momentum as stated in the article “WhatsApp
Hits 700 Million Monthly Users”, published Jan 6, 2015 7:26 pm ET By REED
ALBERGOTTI, The Wall Street Journal.
 |
Privacy
concerns raised by their change to the using double check marks that turn blue
when your intended recipient actually opens and reads your messages as reported
in the Geezam blog article entitled “WhatsApp’s
new Double Blue Checkmarks proves controversial” only seem to have boosted the
popularity of the Mobile social Network.
WhatsApp still faces formidable completion
from other Mobile Social Networks in lucrative markets such as Russia, China
and Japan such as Line, whose sticker based business model is described in my blog article
entitled “Japanese
Line introduces Line Call for Landline and Mobile - US$0.02 per Call and Kawaii
Stickers a plus as WhatsApp and Skype get company in making International
Calling and Roaming Extinct”.
They’ll
eventually have to introduce a business model that makes money aside from charging
US$99 for a yearly subscription. A premium model as well as charging for VoIP
Calling may soon be on the cards.
Especially
if they want to terminate VoIP Calls on Jamaican Telecom Networks’ as I’d
predicted in my blog
article entitled “Minister
Paulwell says VoIP Providers must Register to Terminate - Why WhatsApp may no
longer be Free as IXP by January 2015, MNP by May 2015”.
Here’s
to more continued success for WhatsApp
as they push towards another 700 million active users in 2015, the Year of the
Sheep.
No comments:
Post a Comment