Looks
like Advertisers love advertising on Google’s Android Mobile platform. For the
first time in quite awhile, Google Android has grabbed 42% of Global
Advertising Market share in the First Quarter of 2014 according to statistical
information gleaned from Mobile Advertising Company Opera Media Works as stated
in “Google
Inc. (GOOG) Owned Android Becoming An Increasingly Attractive Platform For
Mobile Advertising: Grabs 42% Market”, published May 5, 2014 4:05 AM By
Asif Iqbal Shaik, Dazeinfo.
 |
Google
has been investing heavily in their Google Android Operating System since 2010
when it burst forth on the world. It's now the dominant Mobile Operating System
Globally.
Well
that changed in the First Quarter of 2014 when for the first time, Global
Advertising Marketshare for Google Android surpassed Apple iOS. This mainly
thanks to Mobile Advertisers running like scared rats from Symbian and
Blackberry, which by the way is showing signs of life as pointed out in my blog article entitled
“Blackberry
to launch Phablet with Blackberry 10.3 by Fourth Quarter 2014 - Profitability
in the Far East as Phablets, BBM 2.0 and Wearables are Trending in 2016” so
they may soon start scurrying the other way.
That
and the fact that Google Android Ecosystem of devices is expanding from just smartphones
to Google Glass as pointed out in my blog article
entitled “Google
Glass launched early as a Product - Google pre-empting Samsung Galaxy Glass and
Facebook's Oculus Rift replacing the smartphone in 2015 the Year of the Sheep”
and eventually Google Wear smartwatches, making that shift a sensible one for
Mobile Advertisers.
Google Android Top Dog
in Mobile Ad Marketshare – Apple iOS more efficient at Mobile Advertising
 |
So
here are the numbers for Global Marketshare for Mobile Advertising according to
Mobile Advertising Company Opera Media Works:
1.
42.83% for Google Android
2.
38.17% for Apple iOS
When
Google Android's Advertising marketshare is broken down in more details, several
smartphone brands come to the fore:
1.
60.22% for Samsung
2.
17.02% for Other Operating Systems
3.
11.11% for LG
4.
5.73% for Motorola
5.
3.32% for HTC
6.
2.59% for ZTE
The
majority of the Mobile Advertising traffic is coming from the following
countries:
1.
50.61% from United States of America
2.
22.85% from Asia Pacific
3.
13.18% from Europe
4.
5.78% from Non-Americas
5.
4.03% from Africa
6.
2.71% from Middle East
Interestingly,
despite this overwhelming show of force, Apple iOS STILL makes more Revenue
from their now smaller marketshare i.e. they are more efficient at advertising
than Google Android.
When
it comes to making revenue from their Operating System, both from Mobile
Advertising and even App Stores, Apple iOS leads and has been leading since
November 2012 according to App analytics firm Distimo as stated in the article
“Google
Play is growing faster, but Apple’s App Store brings in way more money: Distimo”,
published 20 December 2012 by Andrii Degeler, The Next Web
and “Google
Play surges, but Apple's App Store is still No. 1”,
published December 20, 2012 7:03 AM PST by Lance Whitney, CNET News.
Apple is still king of Apps. In fact,
the Apple iTunes Store rakes in US$15
million in average daily revenue in November 2012, mainly from in-app Purchases
from Freemium Apps as well as Premium Apps, compared to US$$3.5 million in
average daily revenue. Apple iTunes Store,
despite Google Play Store needing
only another 25,000 Apps to be on par, still makes more money, hands down.
Hence
they’ll be kings of Mobile Advertising Revenue despite having less Mobile
Advertising Marketshare! Still with the Asian, Korean, Russian and Chinese Markets
yet to be conquered, the Latin American, African and Middle Eastern markets
represent areas where BOTH Google Android and Apple iOS devices can spread
their wings and increase their advertising impressions from Mobile Advertising!
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