The
Stats from Analyst ComScore are in and the verdict is unanimous: Apple is still
on top in the US of A in terms of smartphone Sales but behind in terms of
Mobile Operating System as stated in “Smartphone
market share consolidates at top, study shows”, published June 28, 2013
12:45 PM PDT by Joan E. Solsman, CNET News.
But
when you factor in the statistics of StatCounter, Apple rules in terms of Web
Traffic in the US of A. Samsung smartphones and Google Android smartphones, on
the other hand, generate the most Web Traffic. The Devil is in the details and
that’s what I wish to expose!
ComScore says Apple iPhone
still hot in the US
of A – Samsung gaining on Apple
Take
a gander at the statistics as presented by ComScore for the Three (3) months up
to May 2013, effectively the Second Quarter of 2013:
1. 39.2%
of U.S.
smartphone subscribers for Apple
2. 23% of U.S. smartphone
subscribers for Samsung
3. 8.7% of
U.S.
smartphone subscribers for HTC
4. 7.8% of
U.S.
smartphone subscribers for Motorola
5. 6.7% of
U.S.
smartphone subscribers for LG
In
terms of Mobile Operating systems, though, the numbers tell a tale that’s true
globally as well, as Google Android is the leading Mobile Operating system due
mainly to its sheer weight of numbers:
1. 39.2%
of U.S.
smartphone subscribers go to Google Android OS
2. 39.2%
of U.S.
smartphone subscribers go to Apple iOS
3. 4.8% of
U.S.
smartphone subscribers go to Blackberry OS
4. 3.0% of
U.S.
smartphone subscribers go to Microsoft Windows Phone 7
5. 0.4% of
U.S.
smartphone subscribers go to Symbian OS
These figures may not reflect the Global outlook, but in
terms of the US of A, Apple is clearly leading the smartphone market in terms
of Brand as stated in “Apple
extends lead over Samsung in U.S. smartphones”, published May 3, 2013 1:12
PM PDT by Roger Cheng, CNET News..
Both Samsung and Apple have gained, however, making the
battle for smartphone supremacy being clearly between the two of them. Things
are not looking so good for the other Smartphones, all of which have shown
decline as can be seen on the charts above in terms of Brand and Operating
Systems.
StatCounter
says more Web Traffic from Samsung Smartphones – Apple Pie Revenge
Samsung, however, rules in one respect. They are the
smartphone that’s most often used to surf the Internet on a Mobile Device in
June 2013 according to analyst StatCounter as stated in the article “Samsung
surpasses Apple in smartphone Web usage”, published July 10, 2013 4:52 AM
PDT by Stephen Shankland, CNET News.
This conclusion was arrived at by analyzing traffic at some
nearly 3 million websites frequently used by Web surfers based on popularity
and Ranking on Google and Alexa Search Databases. The figures stac k up nicely
in Samsung’s favour in June 2013 and can be
seen as a continuing trend:
1.
25.5% of Web Traffic for
Samsung smartphones
2.
25.1% of Web Traffic for the
Apple iPhones
3.
22% of Web Traffic for Nokia
smartphones
4.
3.6% of Web Traffic for
BlackBerry devices
The Graph below shows the development over time of a slim
lead for Samsung smartphones that they may soon relinquish to Apple. It however,
does go to show that having a larger screen does make it a little more convenient
to surf the web as StatCounter statistics only rate smartphones as Mobile
devices, not Tablets.
StatCounter sees them as merely another category of personal
computer, albeit Mobile in nature, akin more to a laptop, quote: “We define a Mobile
device as a pocket-sized computing device, typically having a display screen
with touch input or a miniature keyboard. Tablets, while portable, are not
considered Mobile devices according to this
definition”. Coupled with their increasing popularity
in the US of A and globally, this was inevitable. The Graph below shows the
development of this trend over time.
Broken
down to the US
market only, however, Apple iPhone continues to be the number one smartphone
that most subscribers use to surf the Internet. For Mobile Browsing during the
period July 2012 to June 2013, the stats are pretty much in line with Apple's
dominance of smartphones in the US of A:
1.
50.4% percent of usage in July 2012 to 54.8% in
June 2013 for Apple iPhones
2.
12.7% percent of usage in July 2012 to 18.3% in
June 2013 for Samsung
However,
when the usage stats are looked at in terms of Mobile Browser in terms of their
Operating System, the figures for June 2013 are quite different and are more in
line with the Global trends as it relates to the dominance of Google Android
Operating Systems on Smartphones:
1.
29.1% for unBranded Android Browser
2.
25.0% for Apple's Safari Browser
3.
16% for Opera Browser
The
Stats are again better displayed on a trend Graph over the long term, which
shows that the unBranded Android Browser has been in the lead for quite some
time with both Apple Safari Browser usage and unBranded Android Browser usage
rising in recent months leading up to June 2013.
In
concluding both ComScore and StatCounter are saying the same thing but using
different Statistical methodologies, each independently verifying the other.
Apple, despite the proliferation of Google Android smartphones from Samsung, is
still No. 1 in the US of A, but the top Mobile Operating System, hands down, is
Google Android, when you choose to asses this in terms of Brands, Mobile
Operating Systems and Web Traffic Broken down by Brands!
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